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5 Step Formula To Creating Effective Recruitment Videos

Video Marketing for Educational Institutions



In a highly competitive market, how does your educational institution stand out?

Being more personable in your messaging will capture attention of quality enrollees. Every human wants to feel wanted not tolerated!


Are people even aware of how AMAZING & UNIQUE your faculty & staff are!?

Every individual has faced significant turning points on their journey which led them to this very moment.... capsulize it with a video


We could go on all day about how significant

1. Connect by asking & answering the right questions > writing a script

Once you know your message, it’s all about inspiring, engaging, and relatable content. Younger audiences value authenticity, and they’ll stop paying attention if a video is slow, boring, or overly promotional. If you feature real students and faculty, write a general, flexible script but allow them to speak in their own words — awkward, scripted-sounding dialogue will have viewers tuning out.


2. Using relevant b-roll

What is b-roll? Talking heads will only hold attention for a short amount of time. B-roll is very crucial in giving LIFE to the story being told by adding character, value & essence to the dialogue. Potential enrollees are being pulled in all directions will be spending a lot of money to attend your institution, so you need to put your best foot forward.


3. Be intentional with pace

Complement your footage with music that will set the mood for your video. Ask yourself what kind of video you want to create and how the music can evoke the right emotion. A campus-tour video, for example, will need an upbeat and motivational tune. On the other hand, an interview video with a college professor might require a more mellow, reflective sound.


4. ALWAYS.. ALWAYS.. ALWAYS finish video with a call-to-action

Even if it’s as general as an invitation to visit the college website — you want to inspire viewers and lead them towards a logical next step. Where should they go to find out more?


5. Adapt your video to different platforms What works on one digital platform may not work on another, so you'll need to adapt your video to each one. Long-form (over 3 minutes), horizontal videos are perfect for websites and Youtube, while short-form (less that 1 minute), vertical videos typically perform well on Instagram and TikTok.


BONUS

Track the ROI (Return on Investment)

Analyze the performance of your recruitment content

Did prospective enrollees watch your video? Did they engage with it? There's plenty of ways to analyze the performance of your videos and figure out what's working and what's not.



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